Driving back from our family farm, where the apple harvest is in full swing, I find myself reflecting on a pressing question: how can we ensure the sustainability and resilience of agricultural businesses, both on our farm and across Lebanon?
The answer demands a strategic approach to overcome persistent challenges. Limited access to markets, fragmented supply chains, and insufficient financing continue to obstruct our ability to shift toward more competitive crop varieties. In today’s volatile environment, further strained by geopolitical uncertainty, we must actively seek alternative solutions. Embracing smart agriculture, adopting certified export-ready varieties, and streamlining production costs are critical steps toward building a more adaptive and future-proof agricultural sector
#ResilientAgriculture
#SmartAgriculture
#EfficientSupplyChain
Terre Verte
Ardi Ardak
