How to ensure resilience and sustainability in Agriculture?
Driving back from our family farm, where the apple harvest is in full swing, I find myself reflecting on a pressing question: how can we ensure the sustainability and resilience of agricultural businesses, both on our farm and across Lebanon?
The answer demands a strategic approach to overcome persistent challenges. Limited access to markets, fragmented supply chains, and insufficient financing continue to obstruct our ability to shift toward more competitive crop varieties. In today’s volatile environment, further strained by geopolitical uncertainty, we must actively seek alternative solutions. Embracing smart agriculture, adopting certified export-ready varieties, and streamlining production costs are critical steps toward building a more adaptive and future-proof agricultural sector
#ResilientAgriculture
#SmartAgriculture
#EfficientSupplyChain
Terre Verte
Ardi Ardak
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Celebrating Nelson Mandela Day
Mandela Day is a reminder that within each of us lies the power to shape a kinder, fairer world. It celebrates the quiet strength of compassion and the belief that no act of goodness, however small, is ever wasted.
Let us honor his legacy not just with words, but with actions. A helping hand, a kind word, a moment of understanding, each one ripples outward. As President Mandela (Madiba) taught us, even the softest voices can stir the strongest winds of change.
So, let’s keep doing our “little goods” to overwhelm the word and make it a better place.
#MandelaDay
#littleGoods
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Land Optimization, a path to a more sustainable agriculture
Land optimization in agriculture involves maximizing the efficiency and productivity of land use while ensuring sustainability. This process includes various strategies such as:
1. Land Suitability Analysis: Assessing soil quality, climate conditions, and water availability to determine the best crops for a given area.
2. Precision Agriculture: Using technology like satellite imagery and sensors to monitor soil health, moisture levels, and crop growth.
3. Intercropping and Crop Rotation: Enhancing soil fertility and reducing pests by alternating crops or growing multiple crops together
4. Agroforestry: Integrating trees and shrubs into farming systems to improve biodiversity and soil conservation.
5. Metaheuristic Optimization: Applying advanced algorithms to balance economic, environmental, and social factors in land use planning.
We are making ongoing advancements in the intercropping initiative, thanks to the partnership and unwavering support of Ardi Ardak and the leadership of asmahan zein.
Positive results have been observed, enhancing farmers’ returns and enabling them to concentrate on products that can be processed to deliver added value.
Environment and Sustainable Development Unit
Faculty of Agricultural & Food Sciences at AUB
Terre Verte
#HFarmlands
#SustainableAgriculture
#LandOptimization
Thank you to the amazing senior engineers: Afif Wehbe, Haydar Sleiman & Nadia Haidar
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Agriculture is our wisest pursuit because it will in the end contribute most to real wealth, good morals, and happiness.” – Thomas Jefferson
Whenever I visit the family farm to oversee the work and harvest, I feel a deep sense of pride in our heritage and the tradition passed down from father to son. Nonetheless, I also worry that our children might not continue this legacy, having seen firsthand the difficulties of agriculture and the challenges we face every day.
Let us make sure that we keep agriculture and farmers at the heart of our economy.
#HFarmlands
#Terre Verte
#Ardi Ardak
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Born out of the LOVE for the Land
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Behind every harvest, a story of resilience and dedication
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New Apricot Harvest Season Started
Lebanon’s agricultural sector continues to face significant challenges, with a fragmented supply chain placing a heavy burden on farmers. We are hopeful that the new initiatives led by His Excellency Minister of Agriculture, Nizar Hani Ph.D, will provide much-needed support and drive positive change.
We commend the resilience and determination of farmers and landowners who, despite the many obstacles they face, continue to persevere. Today, our client, H Farmlands, has begun harvesting apricots, with hopes of strong yields and favorable prices to help offset the losses caused by last year’s conflicts. We remain steadfast in our commitment to supporting them in their journey toward a more sustainable and prosperous agricultural future.
For orders contact us by email: info@terreverteagri.com
#ApricotHarvest
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“As long as there are a few farmers out there, we’ll keep fighting for them”.
On Monday 5 May, we had the pleasure of welcoming Asmahan zein, CEO of Ardi Ardak, to our family farm (H Farmlands) as part of our ongoing collaboration on the intercropping project we launched together in April 2024 with the invaluable support of the Environment and Sustainable Development Unit (ESDU), this initiative aims to optimize land use while demonstrating how farmers and landowners can enhance production and increase their income through crop diversification.
This visit comes after an exceptionally challenging year for the agricultural sector. The devastating war severely impacted production, leaving us farmers struggling to rebuild and regain stability. Despite these hardships, we remain steadfast in our belief that agriculture must remain at the heart of our focus.
The ESDU Unit, in partnership with Ardi Ardak, has developed an outstanding model that we are committed to refining, expanding, and sharing with those who believe in the future of sustainable farming. Together, we will continue to support farmers and landowners in their journey toward resilience and growth.
#SustainableAgriculture
#Faculty of Agricultural & Food Sciences at AUB
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Our Sincere Condolences to the passing of Pope Francis.
We offer our deepest condolences on the passing of Pope Francis. May God bless his soul and grant him eternal peace in paradise. He will forever be remembered for his remarkable humility, dedication to fostering interfaith dialogue, and genuine care for our planet.
#Pontiff
#PopeFrancis
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Easter Blessings
“Easter reminds us that hope should never be lost, for as dark as the road may seem, there always lies light at the end.”
From all of us at Terre Verte, we extend our heartfelt Easter wishes to our wonderful partners and colleagues. May your celebration be filled with joy, peace, and cherished moments with loved ones.
#HopePeace
#EasterBlessings
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